Little by Little Together

Baby week by week · 15–18 months · 16–17 months: pretend beginnings

Your baby at 69 weeks

What’s happening at about 15 months

A block can become a phone and a spoon can feed a stuffed animal. Early pretend play shows your toddler connecting real experiences with imagination. Notice connection this week rather than looking for a performance.

What’s ahead

Play sequences and expressive language may grow. Keep following your child's cues and make room for repetition.

A memory to keep this week

A pretend phone call

Safety first

Use close adult supervision. Check every item for choking, strangulation, tip-over, water and fall hazards. Keep button batteries, magnets, medicines and household chemicals locked away.

In the app this week

Try this together: Pretend phone, plus this week's memory prompts, a private journal and your Journey, quick logs for firsts like made a pretend call and fed a toy. One simple idea at a time, never 47.

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Guided by: CDC milestones + AAP (HealthyChildren.org) + CPSC, written in Brittany's words.

Every pregnancy and every baby is different. This is general, educational information, not medical advice. If something worries you, check with your provider or pediatrician.

The blank baby book that started it all

Meet our founder

Brittany Ryan

Founder and Mom of Two

Brittany is a mom of two with a background in early childhood development. Little by Little Together began with a beautiful, blank baby book. Like so many parents, she bought baby books with every intention of filling them; instead, they sat in a closet while life kept moving. So she built a personal assistant for parenthood that tells you what matters right now, offers one simple idea at a time, and keeps your story safe.

“You don’t have to remember everything at once. Little by little, there is a story worth keeping.”

Read Brittany's story

Founding 500 · applications open until Mother's Day 2027

Help shape the app as a founding mom

Open to moms and expecting moms across the US. Brittany reads every application; selected founding moms get Plus access. Fields marked * are required.

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